There’s a lot to gain from being in the office—especially when it comes to finding and nurturing career advocates. But what makes someone a great advocate, and why does it matter so much? Brandon and Randy return to the mics to unpack these insights and more.

2:30 What is a career advocate?

3:30 The need to cultivate advocates transcends generations. Randy highlights three principles of advocacy.

5:30 Advocates can save your job.

6:00 Brandon and Randy discuss the opportunity of building advocates in-person (vs hybrid). People in the office get the promotions. 

8:45 Conduct a relationship audit. 

11:00 Make the ask: “I’d like to spend more time with you.” 

12:30 “Respect the risk taken by those who  advocate for you.” – Randy 

15:00 High credibility = high reliability.

19:00 Your work needs to be visible. 

22:00 Brandon shares a client example of getting reviews/feedback. 

24:00 Randy quotes Richard Branson: take the opportunity, walk through the door.

25:00 What does it mean to be a good advocate? 

28:00 The best winners of advocates are those who cut across departments. – Brandon

29:00 Avoid generational bias. Leaders need to get involved too. 

33:00 Clientele don’t clerk. Brandon highlights this golden key from “Author vs Editor“.  

34:00 “Don’t be a Leyland cypress .” Brandon warns of growing “up and not out.” You need to have a good root system. 

37:30 How much time should you ask for when meeting with your advocate? 

39:00 Always put the other person’s needs first. 

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